Diamond and Popular Diamond Alternatives

Natural Diamond

Lab grow diamond

Moissanite

Cubic Zirconia

CategoryNatural DiamondLab-Grown DiamondMoissanite (SiC)Cubic Zirconia (CZ)
Chemical CompositionPure Carbon (C)Pure Carbon (C)Silicon Carbide (SiC)Zirconium Dioxide (ZrOz)
Mohs Hardness10109.258-8.5
Refractive Index2.422.422.65-2.69(Birefringence: 0.043)2.15-2.18
Fire (Dispersion)0.0440.0440.104 (2.4x diamond's fire)0.06
Density (g/cm³)3.523.523.215.6-6.0
Thermal ConductivityExcellent(1000-2600 W/m·K)Equal to natural diamondPoor (140 W/m·K)Very poor (~2 W/m·K)
Color RangeColorless to fancy natural huesColorless to custom colorsNear-colorless (often coated)Full spectrum (dye-stable)
Weight MeasurementCarat (1ct=0.2g)CaratMillimeter diameter (1ct=6.5mm)Size-based (heavier per mm)
CertificationGIA/HRDIGI/GCAL--

Expend Your Jewelry Sales by
Diamond Jewelry

  • Diamond jewelry is a flexible category that can significantly boost your jewelry sales.
  • Start with wedding bands and engagement rings, which are favorites for couples celebrating love and commitment.
  • For those who value individuality, personalized name rings or custom-designed pieces are gaining popularity, especially among younger consumers. 
  • Additionally, adjustable rings are a practical and stylish option, appealing to customers who prefer flexibility in sizing and a modern, minimalist aesthetic.
  • Don’ t forget to highlight the story of diamond jewelry in your marketing. Whether it’s a dazzling engagement ring, a timeless wedding band, a stackable design, or a bespoke name ring, each piece tells a story that resonates with your customers.
  • By offering a diverse range of diamond pieces, you can cater to a wide audience and meet various customer needs.
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Diamond jewelry

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